Mucha was well on the way
to becoming a successful illustrator when fate singled him out on Christmas
Eve 1894. The artist was doing a favour for a friend, correcting proofs
at Lemercier’s printing works, when Sarah Bernhardt called the printer
The poster which Mucha created revolutionised the poster design, launched ‘le style Mucha’ and established Mucha as the preeminent exponent of Art Nouveau. The next years were Mucha’s most productive years as a commercial artist.